Spoga Gafa 2025: Analysis of Key Transformations in the BBQ Market

Our team traditionally attended the international Spoga Gafa exhibition in Cologne in June 2025. As charcoal producers, it is important for us to monitor all current trends in the BBQ segment in order to conduct thorough market analysis and continuously develop our product range. For many years, this event has remained the leading indicator of industry trends and a key meeting place for professionals across the BBQ sector. However, this season clearly demonstrated that the market is undergoing a significant transformation, gradually changing the very nature of the exhibition itself.

We pay particular attention to the Barbecue & Outdoor segment. For years, it has been the heart of innovation, where exciting new products, unique concepts, and brands shaping trends in the charcoal and outdoor cooking industries were introduced every season. This year, it became noticeably apparent that the number of exhibitors creating new ideas in the BBQ segment, standing out through creativity and unique product offerings, has decreased. The exhibition space has undergone a substantial transformation, with a growing presence of Asian manufacturers, particularly in the mass-market grill and outdoor equipment segments.

For us, these changing dynamics became a reason for deeper analysis. Against the backdrop of broader market changes, we gained an even clearer understanding of the value of our own products and the innovations we offer to our partners.

Despite the evolving format of the exhibition, our team sees many positive aspects. The greatest value of events such as Spoga Gafa 2025 lies in the people. We held a series of exceptionally warm and productive meetings with our long-term customers and partners. We see these events as an opportunity to meet in person, discuss plans for the upcoming season, and exchange views on emerging market trends face-to-face.

The BBQ market is changing, and we are evolving with it while remaining committed to our quality standards. Thank you, Cologne, for the meetings and inspiration — now it's time to continue the work!